rim of jins Sapporo

EN / JP

This is a new store project  for  “rim of jins”, a special business style by the eyewear brand JINS, targeted at fashionable and trendy people mainly in their 20’s and 30’s. The client had seemingly contradictory concepts: ‘a space where you can be yourself and be natural, but also feel extraordinary and special at the same time’, ‘a sophisticated but not intimidating atmosphere’, etc. We focused on how to make these two contradictory elements work together, and designed a retail shop by organising and applying clear rules on which materials should be applied on where. Two familiar materials - warm wood and white plaster as a canvas - were used in distinctly different areas on the flat and vertical surfaces respectively. In this way, the space could gain refined atmosphere with a certain tension as well as a sense of familiarity.

The spacious layout with a bench and large full-length mirrors not only let customers enjoy trying glasses and take their time in making their selections, but also helps to present a slice of the cozy and relaxing lifestyle that is part of the brand's concept.

Photo : Daici Ano